Our Approach
Carefy: Where Technology meets Opportunity

The integration of Artificial Intelligence (AI) into business operations has become a pivotal aspect of modern industry, promising enhanced efficiency, innovation, and competitive advantage. However, the adoption and access to AI technologies exhibit a significant disparity between Small and Medium Enterprises (SMEs) and large enterprises. To understand our philosophy we will delve into the challenges SMEs face in adopting AI, the implications of this disparity, and concluding with our plan to action.


The State of AI Adoption in SMEs in MENA region


Recent research underscores the burgeoning interest of SMEs in AI technologies, recognizing their potential to revolutionize business operations. Despite this interest, a systematic review by SpringerLink reveals that the focus of AI applications and research has predominantly centered on large enterprises, leaving SMEs at a considerable disadvantage. This is corroborated by Leaders International, which notes that access to the latest business tools, trends, and technologies, including AI, is not always available to SMEs in underdeveloped nations and emerging economies. The OECD also identifies affordability and local relevance as key challenges specific to the MENA region that hinder SMEs ability to adopt new technologies.


This discrepancy stems from various factors, including financial capabilities, data availability, and the complexity of AI applications tailored to the needs of larger corporations.


Challenges faced by SMEs


As mentioned above, SMEs face a myriad of challenges in adopting AI, ranging from a lack of knowledge and financial constraints to inadequate infrastructure. These barriers are not only technological but also encompass economic, social, and organizational dimensions. The most common hurdles include:

  • Lack of Knowledge: Many SMEs lack the necessary expertise in AI, hindering their ability to understand and implement AI solutions effectively
  • Financial Constraints: The high costs of AI technologies and the lack of financial resources often deter SMEs from investing in AI
  • Inadequate Infrastructure: The digital maturity and IT infrastructure of SMEs often lag behind, making it challenging to integrate and leverage AI technologies

These challenges are compounded by the fact that AI research and applications have historically focused on the needs of western larger enterprises, resulting in a scarcity of AI solutions that are accessible and suitable for SMEs in the MENA region


The disparity in AI adoption between MENA SMEs and big enterprises has far-reaching implications. It not only hinders the growth and competitiveness of SMEs but also contributes to a widening technological divide within the industry. This divide risks marginalizing SMEs, which are crucial for economic diversity, innovation, and employment.


Our Plan to Action


Carefy is revolutionizing support for SMEs in the MENA region and beyond by democratizing AI technology access reducing the disparity between big enterprise and SMEs. Our approach includes:

  • Custom AI Solutions: We provide scalable, affordable AI solutions tailored to SMEs specific needs.
  • Knowledge Empowerment: Through user-friendly guides and tutorials, we help SMEs overcome AI expertise barriers.
  • Financial Accessibility: Our cost-effective pricing model is designed to fit SMEs budgets without sacrificing quality.
  • Infrastructure Support: Carefy's cloud-based platform integrates with existing systems, avoiding costly IT overhauls.
  • Partnership for Growth: We're committed to understanding your business and supporting your growth and innovation journey.

Join us at Carefy to harness AI's potential and propel your SME towards a technologically advanced future. Partner with us to unlock your business&pos;s full potential.


Iheb, Co-Founder, Carefy

Kickstart your business expert today

© Copyright 2024 Carefy